A web presence can speak professionalism and often will broadcast longevity and stability in the market place. However as we know in the 21st Century its almost a requirement for most businesses to have some sort of online presence.
Its a funny thing now but if I go back to around 1992 I was working in a business where I needed to be on the road most of the day. Having a mobile phone back then actually consisted of walking around with this brick against the ear and having a couple of spare batteries fully charged as they only lasted 4 to 6 hours before going flat. I remember giving people my mobile number and some would look at me like “a mobile number, why would I ever ring a mobile number”.. Within a decade every man and his dog had a mobile and now we hardly ring land lines any more. And now if you give a young child an old dial up phone they have not idea what to do with it (funny how far we have come)
Websites have sort of followed the same pattern as the mobile phone. I can recall some of my first websites as I was playing around with this thing called the internet. When I started using the net it was all about forums and message boards, those with websites of any significance were major corporations. For the small business owner he just couldn’t imagine ever needing a website, after all mobile phones had already changed the way we do business, no-one uses that internet thing so what difference will that make. I remember giving people my email address and they would look at me in bewilderment, “an email address” you have to be kidding me, what am I going to do with that..
And look where we are today, if your not on the net and if you don’t have a website people start to look strange at you. Clients and other Businesses want to see your website as they want to know more about you, they want to know more than they are seeing on your business card, and they know that a website will help them to fill in all those little gaps where a business card cannot.
“A website promotes longevity even if you only started your business yesterday. By having a website it automatically means your planning to stick around”.
Not Sure Where To Start
Getting online with a website isn’t that hard these days, going back to the early days it was a nightmare as you had to jump through so many hoops and it would cost an arm and a leg.
However whilst it may seem easy to me its not going to be the same for most people. Because the internet is so full of conflicting information that its impossible to know where to start. Its almost the same as being given a road map and then being dropped in a desert and told to walk out without ever being told where on the map you are.
With websites you have domain names, hosting, blogs, wordpress, html, lead captures, do you need to sell from the site, do you need video, a newsletter… the list goes on and on, and usually at about this time the average small business owner has already given up as it seems too hard.. That’s the problem there are too many individuals marketing 100’s of processes when the average small business just needs a website to help display their business.
What is a Website
When we get down to the nitty gritty a website is just an extension of your business card.
Although the EasyAs Website sort of destroys that myth, but in our case our site is an exception to this rule, and it has to be this way as we don’t have business cards, our website is the business card and our product is the business.
But for the average small business its completely the opposite. 95% of the time you are going to be someone whom is involved in a traditional business and whom relies on handing out business cards and or brochures.
A business card is merely a way of leaving yourself with the client, you leave them something of yourself which they can readily use when they want to contact you. A website for most small businesses is simply an extension of the business card, and in many cases It should be treated that way.
In today’s world we usually want to know more about a business before we contact them, and with a website you can give them as much information as you feel is necessary to display your business and to answer their questions. In fact this is the main job of a website, its function is really to answer questions and to give the visitor some idea of what you can do from them.
Someone visiting your site usually comes looking because they have a problem and are hoping that you have the solution. Or another way of looking at it is that they want something and they are hoping you can provide it to them. Thus they are usually filled with questions like, can you help me? do you have what I am looking for? I have a problem are you the person that will solve it for me?
Where To Go From Here
Everything you see on our site (well mostly) was created by a good friend of ours. He wrote the information for this page and created most of the pages for our site.
John has advised us that he is putting together a program that will allow him to work with small businesses that come through our website. As he knows there are many small businesses using our software that have no idea where to start or even worse they have already had a bad taste with creating a website.
John’s work has always been via word of mouth, he much prefers to deal with small businesses and apart from this site he doesn’t usually work on large sites as there not for him. He much prefers to work on creating and managing small sites as each site is different and interesting.
Pop him a email and he will be in contact with you:
Or visit his website: https://www.CreatingSmallBusinessWebsites.com
This is the beauty of the internet and is why it was created; allowing businesses the opportunity of dealing with each other from all over the globe with ease and simplicity. Like me, and many other businesses in the 21st Century we have the opportunity of working with people from around the globe.
Even if you have no idea where to start, you can still pop him an email, give him any ideas of what your looking for (if you actually know what your after), tell him what your about and what you do, send him a copy of your business card, or anything you feel will help. Maybe even send him to look at some competitors websites or some other different types of websites that you like as this can be a great place to start. If you already have a website that you would like to change then also give him that URL to look at.. But in the end it doesn’t matter as it wont take long to get to know each other and within a short period of time you will be on your way.
So contact John and start asking some questions: